Pantone Matching System (PMS)
This is the internationally recognised colour referencing system that allows us to accurately re-produce precise colours across all branding methods. There are 1,114 pantone spot colours - please note these cannot be matched using the CMYK references but are based on 13 base pigments plus black.
The CMYK system achieves colours by mixing cyan, magenta, yellow and black and is more suited to lithographic printing (for instance, printing a magazine) than for use with logos etc.
The RGB system was developed for electronic screens (TVs, monitors, smart phones etc) and is not suitable for our purposes.